Find Us in London
at Richard Gelding
27 North Audley Street, London, W1K 6WU
Author: Kevin Svindland
Richard Gelding is one of those rare places in London that still feels personal. In a city increasingly dominated by big brands and predictable retail, it stands out as an independently owned shop with a clear point of view. It is curated, considered, and built on genuine passion rather than scale.

Mike and I have known each other for years through our travels in Italy. We kept running into each other in the same mills, workshops, and small family factories, usually alongside a shared circle of friends. Over time, those encounters turned into proper conversations, often over a few negronis. That is usually how things start in this industry. You get to know people, you understand how they think, and eventually you realise whether it makes sense to do something together.
Working with Richard Gelding felt like a natural next step. We have a strong online following in London, and we are often asked where customers can see and try Cavour in person. Until now, we did not have the right partner. We were not interested in just being anywhere, it had to feel right.

Richard Gelding does.

The shop strikes a balance we really appreciate. It is knowledgeable without being stiff, and curated without feeling exclusive. You can go deep on fabrics and construction if you want, or just come in and find something that works. That is very much how we think about Cavour as well.

London has always been a key city for tailoring, and it feels good to now be present here in the right setting. We are proud to have a selection of Cavour tailoring and garments available with Mike and his team.

So if you are in London, stop by Richard Gelding and have a look. It is a proper shop, run by people who care.
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